Retail Video Analytics

INNI allows you to identify and eliminate the main sources of loss of income - fraud and technical errors of employees, as well as theft by visitors. In addition, it can provide useful data to marketers, such as identifying areas of heavy traffic and peak loads, counting and gender analysis of visitors.

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Video surveillance in retail: improving security and efficiency

Retail is an extremely competitive business segment. To achieve commercial success, companies operating in the retail segment must constantly improve their strategies, including in the field of security and improving business efficiency. One of the key tools that can help achieve these goals is retail video surveillance.

Video surveillance in retail is critically important for security and safety, it solves two global issues: reducing theft on the one hand and ensuring the safety of personnel on the other hand (detecting potential threats and dangers in the workplace).

Video surveillance in retail in combination with video analytics can radically increase the efficiency of this business, reduce costs and losses, which are traditionally high due to the specifics of retail trade as such.

Video analytics for retail means a fundamentally new level of response to possible problems or inefficiencies in work, as well as expanded opportunities for collecting analytical data in order to improve retail efficiency.

Video analytics for retail from INNI company

Software for security and video surveillance systems in retail INNI provides the ability to control all processes in the trading hall, on the territory and in the warehouses of the trading network, and ensures the automation of trading processes at the highest level at every stage of retail trade.

Intelligent video analytics for retail from INNI allows you to optimize trading processes: in automatic mode, monitor empty shelves on which goods have run out, prevent spoilage of goods, carry out video control of cash transactions in the store, etc.

Advanced video analytics in retail with facial recognition will help prevent both employee fraud and theft by unscrupulous visitors, which will reduce retail losses.

The security system and video surveillance in retail will have wide opportunities with INNI

The integration of video surveillance in retail with face recognition with store security systems, in particular with anti-theft frames and security alarms, allows you to quickly respond to theft and robbery attempts.

Analytical modules developed for the client allow for quick video search in the archive according to the specified parameters. This makes it possible to quickly investigate cases of product damage (intentional and unintentional), track events in the parking lot and the area around the store or shopping center, monitor cash transactions in the store, etc.

Video surveillance with facial recognition in retail

Video surveillance in retail, integrated with analytical modules for face recognition, control of cash operations, with anti-theft frames, modules for counting visitors in the store, is an effective tool for optimizing retail costs. Let's consider how it works in practice in a store or supermarket.

Facial recognition in retail is an effective means of strengthening store security and preventing the re-entry of unwanted customers who have already been spotted stealing. Combining the store's video surveillance system with a face recognition system, with anti-theft frames allows you to eliminate the main sources of losses in retail trade - theft of goods by visitors.

Face recognition is a complex function using artificial intelligence. In order to set up a face recognition system in retail, it is necessary to integrate the video surveillance system in the store with software that allows you to recognize faces: distinguish people by gender, age, and even identify a person, if necessary.

Face recognition is a complex function using artificial intelligence. In order to set up a facial recognition system in retail, it is necessary to integrate the video surveillance system in the store with software that allows you to recognize faces: to distinguish people by gender, by age, and even identify a person, if necessary.

The face recognition system can be used in:

supermarkets

shopping centers

grocery stores near home

pharmacies

Video analytics and counting of visitors in the store

The basis of the marketing strategy in the retail segment is based on market analysis, including the system of counting visitors in the store is the basis for collecting valuable marketing data about the behavior and composition of the target audience of the retail chain or brand. Such data are used by all global brands of clothing, shoes, accessories, household appliances and gadgets, large chains of pharmacies and chains of construction and household supermarkets.

The system of counting store visitors with the ability to analyze the age and gender composition of customers, the hours of maximum and minimum visits is the basis for marketing analytics in order to develop an effective marketing strategy of the retail network. Counting visitors in a store is an important tool for analyzing retail operations.

Video analytics with the counting of store visitors will improve the quality of customer service: reduce queues during peak periods of influx of visitors, optimize internal processes in the sales hall and, as a result, increase the efficiency and profitability of the business in general.

Cash operations control

Video surveillance at the cash register is needed, first of all, to avoid cases of fraud by cashiers and attempts at card fraud by unscrupulous customers. But the development of the INNI company will make it possible to strengthen the video surveillance at the cash register with the expanded possibilities of video analytics for retail.

The integrated module for monitoring cash transactions from INNI will allow video recording of all cash transactions linked to a specific check, and if necessary, search by configured filters. Integration with an accounting program expands the possibilities of business management, data exchange, and it allows you to speed up some processes or reinforce the stages / processes of photos and videos.

INNI's software product for security systems and video analytics in the retail segment is flexible, adapted to each customer individually. For ease of use, we develop a perfect interface that is easy to use and manage from a single center. Our product is able to work with large arrays of data, generate reports according to the specified parameters, highlighting only the necessary information and saving the time of management personnel. In this way, the software from INNI contributes to the optimization of retail costs.

Optimization of retail costs

With the unique advanced capabilities of video analytics for retail, this business can solve a number of strategic issues and reach a qualitatively new level. Optimizing retail costs with an intelligent video analytics system is carried out at the expense of:

optimization of the number of store security personnel;

theft and spoilage of goods losses reduction;

optimization of the number of personnel at cash registers and in the sales premises based on the visitors counting system in the store (determination of peak and minimum visitors hours);

more effective work with product groups based on video analytics data;

optimization of stores personnel management;;

Efficiency enhancing and increase in sales based on video analytics data in retail.